Gillette's New Ad Calls For "The Best Men Can Be"

Gillette has debuted a new campaign, “The Best Men Can Be,” with a minute and a half video that’s getting props and criticism.

The new messaging is a riff on “The Best a Man Can Get” tagline which debuted 30 years ago in 1989 during Super Bowl XXIII.

The new 90 second spot, titled “We Believe,” asks the viewer, “Is this the best a man can get?” as we hear terms like “bullying,” “MeToo movement,” and “masculinity” in the background.

The text of the voiceover reads:

“Is this the best a man can get? Is it? We can’t hide from it. It’s been going on far too long. We can’t laugh it off making the same old excuses. But something finally changed and there will be no going back. Because we, we believe in the best in men. To say the right thing, to act the right way. Some already are - in ways big and small. Some is not enough because the boys watching today will be the men of tomorrow.”

Visually, we see a group of boys chasing other boys while slurs of “loser,” “sissy,” and “freak” are printed across the screen; fathers at a backyard cookout watching boys fight while saying, “Boys will be boys;” sitcom and movie situations where adult men pretend to grope women. 

“Bullying. Harassment. Is this the best a man can get?,” reads the video description. “It's only by challenging ourselves to do more, that we can get closer to our best. To say the right thing, to act the right way.”



There’s also a link to a new brand site, TheBestMenCanBe.org, which offers more insight into the new company positions on healthy masculinity.

“As a company that encourages men to be their best, we have a responsibility to make sure we are promoting positive, attainable, inclusive and healthy versions of what it means to be a man,” says Gillette at the new site.

In addition, Gillette pledges to donate $1 million per year for the next three years to non-profit organizations that set out to “inspire, educate and help men of all ages achieve their personal ‘best’ and become role models for the next generation.”

Sounds like a worthy message, yes?

But if you click over to the YouTube page where the video lives, the comments are over-the-top negative. At this writing, the clip has garnered 14K ‘thumbs down’ votes versus less than 2K ‘thumbs up’ votes. 

It seems the far-right, conservative website InfoWars sent their pro-misogyny flying monkeys to the video page to troll.

I hope this anti-male propaganda film costed you a lot and that the outcome will cost you a lot more.

Let's try cultural castration as our marketing strategy.

Two kids play-fighting on the grass, which is probably one of the most fun things to do as a kid with your friends and they break it up. It just shows how detached these pig feminist demagogues are.

Gillette getting Cucked

Never shaving with Gillette again. Take your propoganda elsewhere.

My masculinity isn't toxic, your femininity is.

AdAge notes that Gillette’s new messaging joins other men’s personal care products, like Just For Men and Unilever’s Axe, that now aim for “an evolved outlook on masculinity.”

What do you think, readers? Is the new ad spot aspirational? Or insulting to men?

Are men stuck in a 'catch 22' in trying to be their best while attempting to fit into an ever-evolving definition of 'masculinity?"


(h/t AdAge)

Michael Jackson Gets His Own Sexual Abuse Documentary

Michael Jackson Gets His Own Sexual Abuse Documentary

Will His Empire Be Affected By The Continued Allegations?

Wow! Okay, so I didn’t really gain consciousness or memory until around the year 2000. I’m still young! Now, people hold legendary singer Michael Jackson on a pedestal. Growing up, I was told he was nothing but an alleged child molester. One of my earlier pop culture memories was seeing a plethora of children playing in Jackson’s once-Neverland Ranch. My mother was creeped out by it and scolded me for mentioning the iconic figure.  As the years went on, more allegations came in regarding Jackson and his extra special love for children. Upon his death in 2009, I was a little confused why everyone seemingly forgot of his alleged questionable past and solely focused on his music. Now, in the ever growing era of #MeToo, it appears Jackson’s image might be reverting back to my first memories.

According to The Hollywood Reporter, Leaving Neverland, a documentary about Jackson’s alleged sexual abuse of two boys, aged 7 and 8, will premiere at The Sundance Film Festival 2019 later this month. The film’s Director, Dan Reed, tells the film will surround Jackson’s relationships with the two boys at the height of his career. Now, the boys are men and in their 30s. The film, er, documentary, is slated to be almost four hours long. The official synopsis reads:

“Through gut-wrenching interviews with the now-adult men and their families, ‘Leaving Neverland’ crafts a portrait of sustained exploitation and deception, documenting the power of celebrity that allowed a revered figure to infiltrate the lives of starstruck children and their parents.”

According to TMZ, Jackson’s estate isn’t happy with the upcoming documentary and believe the two men being interviewed will be Wade Robson and James Safechuck. The two boys did go to court and claimed under oath Jackson never touched them inappropriately. They recently made a joint statement:

“This is yet another lurid production in an outrageous and pathetic attempt to exploit and cash in on Michael Jackson. [The] so-called documentary is just another rehash of dated and discredited allegations. It’s baffling why any credible filmmaker would involve himself with this project.”

I’ve long waited for Jackson to get a documentary in this caliber. I mean, yes everything is alleged but, come on. Even the boy who cried wolf wasn’t lying the last time. As someone who works in the entertainment industry and has for years, I’ve heard so many rumors and allegations surrounding Bryan Singer, Kevin Spacey, Harvey Weinstein, and many more. This documentary comes right after the premiere of Lifetime’s Surviving R. Kelly, which featured interviews from survivors of his alleged abuse and sparked social media outrage to reinvestigate the allegations. Leaving Neverland is going to keep us on the edge of our seat for sure, especially since Jackson is nationally titled the King of Pop.

This post contains this contributing writer's opinions and may not reflect the opinions of Instinct Magazine or the other contributing writers.

h/t: The Hollywood ReporterTMZ

Kathy Griffin Talks Government Pushback And #MeToo Movement After Severed Head Drama

Kathy Griffin is sharing details about the whole severed head saga.

Last year, Kathy Griffin dove into controversy after a picture of her holding a fake bloody head of Donald Trump appeared online. Kathy immediately apologized for the head, but later decided to take back her apology after the Trump administration came down on her. As a side effect of the controversy, Griffin also lost many gigs including hosting CNN's New Years Eve coverage. Griffin also infamously ended her close friendship with CNN reporter Anderson Cooper.

Now, Griffin is opening up about the situation now that it's mostly behind her.

Meeting Stephen Colbert for the first time, Kathy Griffin appeared on the Late Show and almost immediately started talking about the Trump picture.

Griffin shares that she was put under a two month federal investigation fro the crim of conspiracy to assassinate the president of the United States. On top of that, she was placed on the no fly list.

“I was in the middle of a 50-city tour, and within 12 hours I had not one single day of work ahead of me,” the comedian says. “And, by the way, to this day, I do not have one single day of paid work ahead of me. So I’ve been digging myself out of this rabbit hole for last year and a half.”

"And the next day I got a call from one of my attorneys that the Department of Justice – and a lot of people don’t know this part – were putting me under a two month federal investigation and considering charging me with the crime of – this is real – conspiracy to assassinate the president of the United States.”

She then added:

"So a lot of people thought you know I got a call from the Secret Service or got in fake Hollywood trouble. But, no, this is real-life trouble…I was on the no fly list for two months. So then they wanted me to go downtown to the police precinct and they wanted get video of what’s called the perp walk. And this was coming – I’m assuming – directly from the Oval Office and Jeff Sessions. That’s where your tax dollars went, everybody, investigating Kathy Griffin. Mr. Cooper said I was disgusting, and I lost about 75% of my friends that never came back. And it was hard.”

Griffin also made comments saying her situation would have gone different if it wasn't pre-Me Too. The female comedian states that other celebrities made real threats towards the president, but didn't have to deal with intense investigations. She states the fact that she's a woman had a part in it.

You can hear more on that by watching the video below.

Esquire Is Releasing An Expose On Bryan Singer!

Esquire Is Releasing An Expose On Bryan Singer!

An Open Secret Claims New Allegations Are Damaging!

#SIGH. I mean, at this point, who hasn’t heard of the many sexual assault allegations against dethroned X-Men film Director, Bryan Singer? Seriously, you have to be living under a rock if you haven’t heard of Singer’s infamous allegations which have extended for years. I mean, I literally know a gaggle of young gays who want nothing more than to attend a Singer pool party; which are allegedly equipped with tons of booze, drugs, sex, and risqué decisions. On the flip side, I know a handful of *older* gays who advise against attending any event where Hollywood’s gay mafia prowl. Regardless, even in the era of #MeToo, Singer has came out unscathed. Like, he did just sign a $10M deal to remake Red Sonja with Millennium Films…so, yeah- safe to say these glamorous pool parties probably won’t be stopping any time soon. One could say Singer survived the #MeToo movement, despite a vicious story from his once teenage ex-boyfriend. But, it appears the next Singer expose is promised to deliver some undiscovered details surrounding his many allegations.

According to LA Times, Singer is already denying the future allegations for an upcoming Esquire Magazine article which is about to be released about him. Singer took to Instagram to make a statement claiming the will-be article is fictional and irresponsible. Check out his post below:




A post shared by Bryan Singer (@bryanjaysinger) on


I find it a little odd that Singer – who has over 250K Instagram followers, garnered a measly 4K likes. Say what you want, but other posts he creates gets a lot more praise, and since he wants to bring up “today’s climate”, well-honey, the climate is much about the attention you get on social media. It doesn’t look like too many are openly supporting Singer – and less may be after this damaging article is released.

To add more juice to the story, the social media handlers behind the eye-opening film showcasing alleged Hollywood pedophiles (Singer included), An Open Secret, are claiming that they assisted the Esquire story since February 2018 and promise “very bad new stuff”. Okay, you guys have got me: I’m on the edge of my seat waiting for this article to come out. No word yet on the article’s release date, but man – this is a nail biter.



Please do not let this be another Rachel Maddow “I have Trump’s taxes” hoax. That was literally the talk of the town and she didn’t have much of anything besides getting people to tune in to waste their time. I’m still upset about it and eye roll every time I see her.

I go back and forth on Singer's innocence often: I live in West Hollywood and know that not everyone can go to Harvard- or wants to take the time to work on their goals like the rest of us: They clout chase and want success immediately. Let’s face it, most of the time while laying on their backs. You cannot tell me you haven't met someone who has slept to get ahead. 

I personally know  people who will sleep with someone for a role as a background actor in a film. It’s such a warped reality that many people want to use their body to get ahead - and they are more than entitled to do so. But, you can’t go into something with an agenda, then get less than what you wanted, and then complain about it and hashtag #MeToo. Those are not victims, just less than smart people who didn't get their way. These stories of failed Hollywood would-be's, which seem to be more common in the Singer-related allegations, are the ones who are actually making it impossible for others to decipher where any alleged assault did happen. I’m neutral on who truly is the bad guy when it comes to Singer. Is it him or the ones who are trying to work their way up to the top, literally on him? After the release of Esquire’s article…it may be easier to come to a decision.

If you haven’t seen An Open Secret or simply want to indulge again, you can watch it for free on Vimeo here.

Writer’s Note: This is the opinion of one Instinct Magazine Contributor and does not reflect the views of Instinct Magazine itself or our fellow writers.

Someone Bought BrettKavanaugh.com & Wait Until You See What's On There

Did you believe Ford of Kavanaugh? The usage of a lie detector and someone's lack of self-control aside, we are sure you have an opinion.

But if you want to know more about our newest Supreme Court Justice, do not go to  BrettKavanaugh.com looking for information.

CNN.com has stated that someone bought the domain and has turned it into a site dedicated to help survivors of sexual assault.
Is this a similar play on an internet address like whitehouse.com and whitehouse.gov?
Instead of a Kavanaugh bio or pearls of judicial wisdom, visitors to the site encounter a black-and-white photo of the Supreme Court building along with a simple message: "We Believe Survivors." Below are links to the National Sexual Violence Resource Center, End Rape On Campus and the Rape, Abuse & Incest National Network -- all resources for survivors who are seeking assistance.  - cnn.com
So who decided to spend their money on this URL purchase?  Fix the Court, a nonpartisan judicial reform organization stepped up to the plate as their main goal is to fight for honesty and transparency on the US Supreme Court.
Pretty fast work, Fix the Court!  Well, actually it was fast work about three years ago when Kavanaugh's name was being tossed around as a possible nominee
    "In 2015, as the presidential races were going on, I decided to buy domains of possible candidates for the Supreme Court," Fix the Court Executive Director Gabe Roth told CNN. Fix the Court owns about two dozen domain names, including MerrickGarland.net and JudgeGorsuch.com.
    During Kavanaugh's ceremonial swearing-in at the White House on Monday, President Donald Trump apologized for "the terrible pain and suffering" he and his family were "forced to endure" during his confirmation process.
    Frustrated by Trump's comments, Roth decided to launch the site Tuesday as a way to put "a national focus on the issue of sexual assault." - cnn.com
    Roth hopes his website can help survivors while starting a conversation about making the Supreme Court confirmation process more transparent.
    What do you think of the website?  Good way to make people aware of such a travesty or is it liberals and democrats wasting money and not letting a loss go?

      h/t: CNN.com

      Following Decades of Accusations of Sexual Misconduct, Bryan Singer Lands High-Profile New Gig

      After years and years of rumors, lawsuits and accusations, and a recent high-profile firing, many believed Bryan Singer was done in Hollywood.

      It turns out, that’s probably not the case, not by a long shot.

      As reported by THR, the X-Men director is in talks with Millennium Films to secure a payday of $10 million+ for a “female-empowered” remake of Red Sonja.

      The previous film version of Red Sonja was a swords and sorcery picture starring Brigitte Nielsen and Arnold Schwarzenegger. It received terrible reviews, Nielsen got a Razzie for Worst New Star, and today it is mainly remembered, if at all, as an unintentional comedy.

      In December, Singer was fired from Freddie Mercury biopic Bohemian Rhapsody for erratic, unprofessional behavior, and replaced with Dexter Fletcher. That same month, he was sued by a man who claims Singer raped him on a boat when he was a minor.

      Singer’s legal troubles and accusations of sexual misconduct go back decades, to at least the mid-1990s when the the filmmaker was taken to court for allegedly requiring underage boys to strip naked in a locker room scene on the set of Apt Pupil while their parents were removed.

      This isn’t the only recent case of a prominent Hollywood figure accused of sex crimes getting a second chance. In related news, long-“disgraced” filmmaker Roman Polanski just acquired a huge budget to make his next movie, J’Accuse. Also, last month Louis C.K. returned to standup comedy.

      What’s next? Harvey Weinstein winning a Best Picture Oscar at the 2020 Academy Awards? Kevin Spacey getting the Cecil B. DeMille lifetime achievement award at the 2021 Golden Globes?

      What do you make of this? Does this news have you seeing red? Is the #MeToo movement already losing steam? Let us know your thoughts in the comments.



      h/t: THR

      Kevin Spacey Sued For Allegedly Sexually Assaulting a Masseur in Malibu in 2016

      Just a few days after his “good friend” [and also, maybe, an out-of-touch, 83-year-old film and theater actress] Judi Dench defended him in Spain, Kevin Spacey has been filed another lawsuit, for allegedly sexually assaulting a masseur at a Malibu home in 2016. This case is downright graphic. You’ve been warned.

      According to Deadline Hollywood, a lawsuit filed at Los Angeles Superior Court alleges the Billionaire Boys Club star forced a male massage therapist to “touch his scrotum, testicles and penis” before “pulling him in for an apparent attempted forced kiss.”

      “During these assaults, plaintiff repeatedly asked Spacey to allow him to leave, but Spacey blocked access to Spacey’s massage table and the door with his naked body,” 

      Spacey is being sued for sexual battery, gender violence, battery, assault, intentional infliction of emotional distress and false imprisonment.

      Following the assault, the alleged victim said to Spacey:

      “What are you doing? This is ridiculous. I am a professional. This is what I do for a living. I have a son”.

      The suit claims: “Spacey’s conduct was extreme and outrageous. Spacey acted with reckless disregard for plaintiff’s rights and feelings, and with deliberate indifference to the certainty that plaintiff would suffer emotional distress.

      “As a direct and proximate result of Spacey’s actions, plaintiff has suffered and continues to suffer severe mental anguish, emotional pain and distress, fear, humiliation, grief, embarrassment, nervousness, worry, anger, frustration, helplessness, nervousness , sadness, stress, mental and emotional distress, and anxiety.”

      The alleged victim says he reported the incident to police when it happened. So far, authorities have yet to confirm or deny this.

      Spacey is already being investigated in the U.S. and the U.K. for multiple alleged sexual assaults.

      To read more: Deadline Hollywood.

      Here is the graphic court document.

      Note: This is the opinion of one Instinct Magazine contributor and does not reflect the views of Instinct Magazine itself or the fellow contributors.

      Dame Judi Dench Says Kevin Spacey Has Been Treated Unfairly

      Speaking at a press conference at the San Sebastien International Film Festival in Spain, Dame Judi Dench made a bold move by defending a certain persona non grata, actor Kevin Spacey.

      Dench co-starred with Spacey in 2001’s The Shipping News. The picture shot right after the death of Dench’s husband. She told reporters at San Sebastien that Spacey was “an inestimable comfort” on the shoot, and that “he never mentioned he knew I was in a bad way.”

      “He cheered me up and kept me going.”

      To refresh: last October, Rent and Star Trek Discovery star Anthony Rapp told Buzzfeed that Spacey  made sexual advances when Rapp was a minor. This led to a swift, industry-wide fallout for the actor, who has now been accused of sexual misconduct by at least 30 men. He was replaced with Christopher Plummer in Ridley Scott’s All the Money in the World, and he was unceremoniously killed off for the final season of House of Cards.

      Dench told reporters in Spain that she’s 100% not on-board with Spacey’s removal from projects:

      “I can’t approve, in any way, of the fact that – whatever he has done – that you then start to cut him out of films.”

      She continues:

      "Are we to go back throughout history and anyone who has misbehaved in any way, or who has broken the law, or who has committed some kind of offense, are they always going to be cut out?

      Are we going to extrude them from our history? I don’t know about the conditions of it, but nevertheless he is, and was, a most wonderful actor. And a good friend. I can’t imagine what he’s doing now.”

      Do you think Kevin Spacey deserves a second chance? Do you disagree with the Dame? Feel free to let us know your thoughts in the comments.

      h/t: Variety

      Terry Crews Posted The Apology Letter From The Man Who Sexually Assaulted Him

      It looks like justice is finally being served.

      Yesterday, the Brooklyn Nine-Nine actor tweeted out a screenshot of a letter he received from Adam Venit.

      Last year, Terry Crews filed a lawsuit against Venit for sexually assaulting him at a party and trying to blackmail him into being quiet about it. In addition, Crews shared the story on Twitter, so that he could act as a role model of sexual assault victims.

      Now, almost a year later, Crews has posted a letter of apology from Venit. While it seems Crews received the letter back in March, he is only now sharing the message because Venit recently resigned from his position at William Morris Endeavor.

      “It meant nothing without a resignation,” said Crews to Deadline.

      In the letter, Venit apologizes for his crime against Crews.

      “The intent of this letter is to start a dialogue in service of taking responsibility for the emotional challenge that this experience has caused you and your family," the letter reads. "I have dedicated myself to spiritual self-discovery in an effort to be the best person I can be for the rest of my life, and hopefully make difference to me, my family and everyone I know..."

      "I know that you didn't ask for any of this," Venit continues. "Again, I take full responsibility for us being here now, together in this situation. I am sorry for all of it... I have no right to expect your forgiveness, but I am asking for it nonetheless."

      Due to Venit’s recent resignation, Crews’ legal battle has come to a close.

      Classical Singer Says Two Of The Biggest Musical Talents In The World Raped Him

      In July, a baritone singer named Samuel Schultz wrote an essay about a past experience in which he was raped.

      “I have been terrified to talk about this publicly. … There was a legitimate danger of always destroying my career by reporting someone else’s assault against me. Because of this, I have lived with the fear of exclusion and being silenced.”

      At the time, Schultz chose not to identity the people who raped him, but he has now.

      According to Daily News, Schulz has identified world-famous countertenor David Daniels and conductor Scott Walters, who are married, as his rapists. In addition, he has filed a lawsuit against them.

      Schultz claims that in 2010, when he was a 23-year-old graduate student at Rice University, he was raped by the two.

      Specifically on May 14, 2010, Schultz was invited by the two to a corporate apartment after a Houston Grand Opera Performance. While there, he accepted a drink and says he only remembers taking a few sips before blacking out.

      As he wrote in the police complaint, he woke up the next day, “in a bed alone, completely naked. I was sore and I didn’t know why. I made my way to the bathroom to figure out why I hurt. I was bleeding from my rectum. I became numb. I was paralyzed with fear. What had happened? How could I escape? How would I get out? Where were my clothes? I tiptoed out of the bedroom to discover that David and Scott were not there. When they came back from eating somewhere, I think they asked if I had a good time. … I remember David saying, ‘Don’t worry about the BB thing, I’m totally negative.’ BB in this case meant bareback, otherwise known as raping me without a condom.”

      According to Daily News, Schultz was too fearful to report the incident until now because he heard that Daniels had made tenure at the University of Michigan and will be within reach of more aspiring singers.

      Meanwhile, the couple have both denied Schultz’s claims.

      “Other than I deny these allegations, I have nothing to say. They're completely false,” said Daniels. Though, Daniels took a leave of absence from his job at the University of Michigan after news hit of the accusation.

      As for Schultz, he says he will continue to fight and be vocal against his alleged aggressors while the police continue to investigate. So far, there have been no arrests.

      h/t: The Daily News